|
|
|
|
Articles
featured regularly
in Australia's MPA
Magazine |
|
|
Introducing
" Mortgage Broker
Ads and Flyers that SELL "
... 67 Persuasive Ads
(big and small)
Targeting 9 Niche Markets
...
tailor them to your business
in minutes! |
Kris
Mills - CEO
Words that Sell Pty Ltd
Brisbane:
2.57pm
Dear
mortgage professional:
The
fact that you have arrived at
this site means there's a good
chance your print ads and flyers
aren’t pulling as many leads
as you would like them to be.
Well,
keep reading ... As you do that
you will see me introduce you
to an advertising formula that
generates more leads for less
money than ever. In fact, it
helps you save a significant
amount of money on advertising,
increase your sales and your
profits.
And
- it gives you all the tools
you need to do that without
spending thousands of dollars
engaging a professional copywriter
to write ads and flyers for
you from scratch.
I’m
Kris Mills of Words that Sell.
Over the last 10 years I have
been helping mortgage brokers,
financial planners, loan officers
and real estate agents get a
much better return on their
marketing dollar. And I’ve been
fortunate in achieving some
great results for them too.
Like:
For
a mortgage reduction and property
investment consultancy ...
For
a Financial Institution ...
...
from 1 call to 50 on a Sunday.
We
created an ad in the Sunday Mail
promoting a new loan product.
Their previous advertising used
to generate about 1 telephone
call on the Sunday and then responses
picked up on the Monday. The ad
we created brought over 50 calls
on the Sunday alone.
For
an Insurance company ...
...
from 8% response to 22% response
just by changing the words.
Our
client wanted to sell more business
insurance to its clients. They
sent out a campaign previously
with a strong offer and generated
8% on their letter. We revamped
the letter and it is consistently
pulling 20-22%.
...
and countless other mortgage
brokers too.
My
copywriting techniques have
become so successful that I
now charge upwards of $600 per
hour for writing copy for ads
and letters.
|
 "I
have known the author,
Kris Mills of Words that
Sell, for 8 years now
and in that time I've
witnessed her letters
and other marketing material
weave magic for real estate
and mortgage broking businesses.
If
you haven't yet bought
either of the kits make
sure you pick yourself
up a copy. There's an
absolute ton of value
there. The letters are
written in an engaging,
down to earth, sales-focused
way. But more importantly,
they work."
Keith
Abraham - CSP.
People Pursuing a Passion,
Top 25 speaker, Gold Coast,
Qld |
I
see A LOT of Mortgage Brokers
wasting thousands of dollars on
advertising that bombs badly or
at best, breaks even.
The
truth is, successful advertising
isn’t simply a matter of placing
an Ad somewhere and sitting
back waiting for the phone to
ring.
You
only have one chance to grab
your reader’s attention. Miss
that chance and they will read
your competitor’s ad and NOT
yours. Needless to say, that’s
money down the drain.
On
the other hand, the better your
ads pull, the more leads you
generate, the more profitable
your marketing is, and the more
successful your business is.
"Kris
is a real Australian success
story. She’s an amazing
master of writing hard
selling copy. The results
they get for their clients
are almost legendary."
Peter
Sun — Peter Sun Marketing,
Gold Coast |
Tests
show that improving the effectiveness
of your copy can improve your
responses by 35% or much, much
more (in fact, one of our clients
generated a 324% increase in
responses as a result of a Yellow
Pages ad we wrote for them).
So
if your ads currently get, say,
20 responses, changing the copy
could bring you 26 responses
or more (based on a 35% increase).
That could mean up to 6 new
loans written … or over $20,000
in commissions.
Inside
the Mortgage Broker Ads and
Flyers Kit you’ll find 67 persuasive,
powerfully written ads that
follow our proven copywriting
formula. That’s a heck of a
lot to choose from.
The
same test that I mentioned before
shows that the power of an offer
can affect responses by a whopping
100%.
Inside
the Ads and Flyers Kit you will
find a whole host of powerful,
proven offers to maximise your
reader’s interest and combat
procrastination.
Here’s
an Extra Benefit for NEW Brokers!
If
you’re just starting out, building
a large database of qualified
leads is important to you, am
I right?
If
that’s the case, you’ll love the
database-building ads and flyers
inside the kit.
They
are designed to generate larger
numbers of responses from people
who will be in the market for
finance in 3 – 12 months time.
(In
fact, this approach often delivers
up to 10 times more responses
than traditional approaches).
This
gives you the perfect opportunity
to nurture these contacts and
convert them into business when
the timing is right.
There
are well over a dozen ads in
the Mortgage Broker Ads and
Flyers Kit that do just that.
Secret
#3:
Obviously,
each marketing dollar you send away
needs to come back with some friends
attached, and how many friends depends
on how well your advertising was
written and put together.
Conservatively,
a professionally designed ad
with copy, targeted towards
a particular market segment
will set you back anywhere from
$250 (for a small classified)
to $2000 or more depending on
experience and know-how (and
that doesn’t include ad placement
costs).
Plus,
you could be up for even more
if you want to refine and test
various approaches.
And
that’s just for ONE ad. ONE
target audience.
Do
you think a person looking to
refinance will be drawn to a different
headline than someone looking
buy their first home or renovate?
Of
course they would so that’s
why it’s important to have your
Ads or Flyers targeted towards
a specific audience instead
of using a scatter-gun approach.
In
fact, how well you have targeted
your ads has a massive impact
on responses.
The
more targeted they are to the
needs of your specific database,
the greater your results will
be.
In
fact, the difference between
a well targeted ad and a poorly
targeted ad can mean 500% increase
in responses.
And
that means if you are currently
getting 20 responses, you could
take that to 120 just by targeting
more effectively.
Inside
our Mortgage Broker Ads and
Flyers Kit you will find a whole
bunch of ads that are targeted
to specific markets like:
If
you want persuasively written
ads you could:
1. Invest
a whole bunch of time and cash
developing your own series of
Mortgage Broker Ad’s and Flyers
(which has literally taken us
hundreds of hours in development
time to put together)
2. You could spend thousands
of dollars having a “results-producing”
copywriter write new material
for you;
3.
Invest in our Mortgage Broker
Ads and Flyers kit and have ready
access to material put together
by one of Australia’s top Direct
Marketers, Kris Mills, someone
who really understands the Mortgage
Broking Industry.
The Mortgage
Broker Ads and Flyers Kit features
57 powerful ads and 10 flyers
of varying sizes in an easy
to view PDF format.
It
uses the very same formula we
used to attract 1200 attendees
to a mortgage reduction seminar
in Melbourne, and regularly
achieved 600 attendances to
workshops in Sydney and up to
300 in Brisbane.
The
ads and flyers address seven key
areas:
1. Mortgage Reduction - promoting
line-of-credit loans
2. Debt Consolidation and general
refinancing
3. Renovators
4. Property Investment
5. Self-employed - non-complying
loans
6. Buying a new home
7. Building a home - construction
loans
Here are $100's in Marketing
Tools and
Resources FREE When You Order
Today!
For
just $97 you will receive 67
ad and flyer templates in PDF
format on disk. And - if you
order today you'll also receive
the following free:
| |
"Marketing
Plan Template"
(pdf ebook)
- A
comprehensive, easy-to-adapt
marketing plan template
plus 101+ point tactical
guide.
- A
mini-marketing plan
template.
- 60+
marketing and advertising
analysis tools, forms,
spreadsheets, checklist
and proformas to help
you measure, analyse,
strategies and improve
your marketing results.
|
| |
"Power
Word Thesaurus"(pdf
ebook)
...
featuring 1000's of powerful
advertising words that
pack a punch. Never get
stuck for a word again.
Just look up the type
of word and see dozens
of possibilities. |
| |
“Building
a Referral Based Business”
e-Report by Kris Mills
- (worth $57) (pdf)
... containing procedures
and tips for generating
more repeat business at
every stage in the sales
cycle. You'll also find
sample forms, letters,
scripts and resources
to help you get more referrals
easier than before. |
| |
“Telephone
Handling Skills to Maximise
Your Sales” e-report
(worth $37.00) (pdf)
This report is brimming
over with inbound telephone
handling techniques designed
to help you convert more
incoming enquiries into
sales. It even contains
sample scripts and questioning
techniques. |
| |
"Online
Stealth Marketing"
by Mike Enlow (pdf ebook)
(worth $79.00)
This ebook features some
great marketing ideas
you can use offline and
online especially in the
area of establishing affiliate
relationships. |
What
Other People Say about Kris
...
| "Kris
is by far the most talented
direct marketer I’ve ever
seen. And I’ve worked
with a pile of ‘creative’
types who are driven by
ego and not results. Our
investment in her words
and strategies has paid
us back 60 times over
- millions of dollars!"
Martin
Josselyn — Managing Director,
Wealth Guard |
| "
Improved our hit-rate from
under 10%
to between 70–80%"
"Kris
re-wrote our brochures
and related marketing
material and we now have
a range of brochures that
effectively jump off the
counter and shout at people
about the benefits of
our financial services
and products.
One
of our most recent and
successful campaigns orchestrated
by Kris is our commercial
insurance direct mail
campaign which achieved
immediate results and
improved our hit-rate
from under 10% to between
70–80% … the results are
testimony to the value
she can add to a business
such as ours.”
Former
Managing Director
The Rock Building Society |
"...
one of the most talented in
Australia ... "
"Kris,
thank you for everything!
To say I'm happy with
what you have done for
us would be an understatement.
You have been invaluable
to the development of
the marketing systems
within our franchise system.
And the marketing strategies
you have written for our
clients have also worked
a treat.
Look,
over the years I've rubbed
shoulders with a number
of accomplished marketing
strategists, through my
international business
dealings, and from what
I have experienced, I
consider you to be one
of the most talented copywriters
and strategists in Australia
... and possibly the world.
Not only is your material
delivering the goods,
you are also very easy
to get along with too.
"
Nic
Clark - Founder, Icon
Business Solutions -
Global franchised business
consultancy
|
| "...
a true sign of a perfectionist"
"
Kris was instrumental
in the recent overhaul
of SEEK's sales collateral.
Her contribution was far
greater than the bold
headlines and compelling
copy she suggested to
sell our messages - it
has actually helped us
in our effort to evolve
our sales force to solution
based selling. Kris conducted
her own research and analysis
to support and in many
cases, extend, our key
value propositions.
This
was over and above our
expectations or brief
- a true sign of a perfectionist.
The collateral came in
on time and within budget
and the feedback from
our sales force has
Katie
May — Marketing Director
Seek Communications |
Trial
it for 90 Days Risk-Free on
us!
Quite
simply, if you're not 100% delighted
with the value of the material just
let us know within 90 days of your purchase
and we'll refund your money minus p&h.
It's as simple as that. No questions
asked.
This
guarantee applies for a full 90 days
and is available to all Australian businesses.
"So
go ahead – invest in the Mortgage
Broker Ads and Flyers Kit.
At just AU $97 it could easily
be the most profitable investment
you make in your business
all year. I guarantee it!"
Please
note: this is an Australian
product created for Australian
businesses. Many of the techniques
and approaches are suitable
for overseas mortgage broking
businesses however the terminology
differs. With that, we only
offer a guarantee on Australian
purchases.
1. Pay by Credit Card.
Just
click the button that represents
the currency you would like
to purchase in – US Dollars
or Australian dollars. From
there, you will be taken to
a secure third party site where
you transaction will be processed.
Once approved (within a minute
or so usually) your package
will be despatched next working
day.
You
can pay using Mastercard, Visa,
Bankcard, American Express or
Diners Club card.
Goods and services provided
by Words that Sell Pty Ltd
(Brisbane, Australia).
Sold by 2CheckOut.com Inc.
(Ohio, USA).
2. Mail us a chequ
If
you prefer, you can print out
the order form (click
here to go to the printable
order form) and send a cheque
for the full amount in Australian
dollars to Words that Sell,
PO Box 5645 Stafford Heights
Qld 4053 Australia. Australian
businesses send a cheque in
Australian dollars.
3. Send credit card
details via FAX
If you would prefer to send
your details via fax, that’s
fine. Just print out the order
form (click
here to go to order form),
fill out your details and
fax your completed order to
(+61) 7 3353 6283. Orders
will b e processed within
24 hours on weekdays and 72
hours on weekends.
4. Pay by telephone
You can phone your order through
by telephoning 61 7 3353 1107.
5.
Bank Transfer
If you’re an Australian business
and you would like to EFT
the payment into our Bank
account just send an email
to info@wordsthatsell.com.au
or telephone us on 07 3353
1107 and we will give you
banking instructions.
If
you have any questions about what
it contains, just check out our “Frequently
Asked Questions” section or feel free
to call our office in Brisbane Australia
on +61 7 3353 1107.
Looking
forward to helping you make the upcoming
year your most profitable ever!
Take
Care,
Kris Mills - CEO
Words that Sell Pty Ltd
P.S.
Think of it like this ...
Your
$97 investment in the Kit is far
less than the cost of running just
one ad in one publication. And it’s
less than you would pay even a novice
copywriter to have one ad written
for you. With the Mortgage Broker
Ads and Flyers Kit you get 67 Ads
and Flyers … all professionally
written by a seasoned copywriting
pro … not a novice.
Where
else can you get so many responsive
ads specific for the mortgage broking
industry at such an affordable price?
And
don't forget, your order is backed
by a 90 day money back guarantee
so if you're not 100% delighted
with the material just send it back
and we will refund your investment
minus postage.
Frequently
Asked Questions
Q.
How many Ads are inside the kit?
There
are 67 ads and flyers covering debt
consolidation, general refinancing,
mortgage reduction, home buyers, home
sellers, renovating, construction
loans, reverse mortgages, self-employed
and more.
Q.What
format do they come in?
The
Ads and Flyers are supplied in PDF
format. You will need a copy of Adobe
Acrobat to view. If you do not have
a copy it is free from adobe.
Q.Who
created the ads and flyers?
Kris
Mills.
Q.How
many people are licensed to use this
material?
Your
purchase allows people at your individual
firm to use the ads and flyers on
a non-exclusive basis for your own
purposes. Naturally, you aren’t allowed
to resell the letters or share them
with other individuals. The copyright
ownership of the material rests with
Words that Sell Pty Ltd.
Q.
What happens if I’m not happy with
the quality or results of the Ads
and Flyers inside the kit?
That’s
fine. The entire package comes with
a money back guarantee. If you’re
not 100% delighted, simply send the
material back for a full refund.
Q.
I'm in the USA will these ads work
over here?
The
"salesmanship" formula is
universal no matter which country
you live in. Having said that, the
ads are formulated with the Australian
market in mind so terminology and
products do vary between countries.
Q.
I'm an Australian broker will these
ads work in Australia.
The
Ads and Flyers Kit is actually an
Australian product created specifically
for the Australian market.
I
hope these FAQ's helped. If you have
any further questions please feel
free to email us direct at info@wordsthatsell.com.au.
|
|
|
|
| |
